Amazon
Making the the most customer-obsessed brand the most customer-loved
Amazon is consistently ranked among the world’s most trusted, innovative, and valuable brands. Its reputation as ‘Earth’s most customer-centric company’ has seen it top the American Customer Satisfaction Index for over twenty years.
JAM’s long-term partnership with Amazon’s reputation marketing team focuses on developing creative strategies and cross-functional mechanisms to define and communicate the company's most compelling and impactful stories and brand narratives.
While confidential in scope, the work from of this insight-driven, high-impact program are viewed by millions across America each year.
What we did:
Brand strategy
Brand planning
Insight development
Campaign strategy
Creative development