Let’s talk about us.

We crafted our unique recipe of harnessing key data and insights to build measurably impactful brands while working with some of the most demanding and dynamic businesses on the planet. We love what we do, so we created JAM to do more of it. Maybe with you.

We first met at Amazon in 2019, but stuck together because of our commonly held beliefs:

  • Brands are (exceptionally valuable) business tools.

    Great brands don’t just attract customers–they align organizations, define objectives, and expedite growth.

  • Brands need purpose.

    That doesn’t mean every brand needs to solve wealth inequality or world hunger, but it does mean that any brand worth its salt must perform a desirable role or important solution in someone’s life in order to be ‘preserved’.

  • Brands deliver measurable and meaningful change.

    Brands exist to affect change. We work with partners to ensure the impact of that change is intentional, measurable, and significant. Otherwise what’s the point?

  • Brands are magic.

    They imbue ideas with purpose, identity, and name. They transmute concepts appealing to dreamers and engineers into products and services valued by global communities. We think they’re very special (and you should, too).

Meet the JAM fam.

We should probably introduce ourselves.

  • Picture of a semi-attractive middle aged caucasian man with most of his hair in a black t-shirt and arms crossed

    John McHugh

    Chief Creative Officer,
    Founding Partner

    John’s two decades in design have spanned both agency and client-side roles leading brand initiatives in just about every industry and business category imaginable. Along the way, he’s racked up a slew of awards, speaking engagements, and industry recognition. John met Matt while serving as the Global Creative Director of Brand Design at Amazon. Before co-founding JAM, John was Associate Vice President of Brand Design at AT&T.

  • Picture of a semi-attractive middle-aged man smiling into the camera

    Matt Herrmann

    Chief Strategy Officer,
    Founding Partner

    Most recently the Global Head of Brand Strategy for Amazon, Matt has built a reputation over his 20+ year career as an advocate for consumers and an ambassador for brands in the sometimes complicated relationship between the two. Along the way he’s won 8 Effies and 3 Cannes Lions for advertising effectiveness, taught at the UC Berkeley Haas School of Business, and helped build the world’s largest paper airplane.

Ready to get sticky?