What we do best.
We founded JAM to do three important things really, really well.
Strategy
Working with JAM to develop your business’s brand strategy empowers your leadership teams, creative departments, salesforce, and external agencies with a unified vision. Together, we’ll establish a clear brand purpose and positioning, craft a compelling brand narrative, define a messaging hierarchy, and develop distinct personality traits – all delivered in a handy, ready-to-use Brand Blueprint.
Key outputs:
Insights & opportunities: Uncover hidden potential and identify key growth areas for your brand.
Business case: Quantify the potential impact of your brand strategy and secure buy-in from stakeholders.
Purpose & positioning: Define your brand's core identity and differentiate yourself from the competition.
Brand architecture: Develop a clear, consistent, and scalable structure for your product and brand portfolio.
Expression
Building on the Brand Blueprint, we’ll craft a captivating visual and verbal identity that embodies your brand's essence and resonates with customers, partners, and stakeholders. The brand expression establishes the core creative principles, tools, and assets you need to effectively and consistently communicate your brand and messaging priorities.
Key outputs:
Visual identity: JAM will develop a distinctive visual style that encapsulates your brand's personality and values – including logos, typography, color palettes, and imagery.
Verbal identity: We’ll define your brand's voice and tone, ensuring all communication – from website copy to social media posts – reflects your unique brand personality.
Naming: When needed, JAM can create a brand name that is memorable, meaningful, and scalable to your business’s specific markets.
Activation
Unlock the full potential of your brand with bespoke tools and targeted activation strategies. Brand activation empowers you and your team to leverage your brand identity for tangible business results and enhanced customer experiences.
Key outputs:
Internal launch & implementation: Ensure your brand identity is embraced and adopted by internal teams across all departments.
Templates & training: Equip your employees with the knowledge and tools they need to consistently communicate your brand message effectively.
Impact & analytics: Track the success of your brand activation efforts and make data-driven decisions for continuous improvement.
Go-to-market & campaign partnerships: Collaborate with key partners to amplify your brand message and reach new audiences.
Intrigued, but not sure where to start?
Here are some of our favorite conversation starters:
“I’ve got a thing that needs a brand.”
JAM can find the right audience and insights to define your product or service, then build on that foundation to craft the name and identity that gives your thing wings!
“I’ve got a brand that's stalled.”
Even the most successful brands can have a sophomore slump. JAM specializes in identifying the audiences, avenues, and apertures for growth that can breathe new life into your brand.
“I’ve got a brand that's fragmented.”
Just like people, brands grow and change. JAM excels at breaking down and building back the architecture needed to refocus your brand in the right direction.
“I need help showing the business case for brand investment.”
The impact of brand investment isn’t always apparent to everyone inside an organization. JAM has deep experience creating and communicating business plans that define the measurable value of your project to the KPIs critical to your business.