Evaluate and elevate brand value and impact.

A brand’s value is often misunderstood, misaligned, and undervalued.

Brand impact on growth is undervalued because it is deemed hard to isolate and attribute. While definitive approaches to measurement are frequently debated, the positive results of getting it right are demonstrated across multiple studies.

  • Greater Customer Loyalty and Retention
    Customers that are emotionally engaged to a strong brand have a 306% higher LTV.

  • Higher Average Selling Price (ASP)
    Brands in Kantar’s top 100 ranking typically achieve an average price premium of 20%.

  • Lower Customer Acquisition Cost (CAC)
    Strong brands create loyalty that can reduce acquisition marketing spend by up to 50%.

Introducing BITE

JAM has extensive expertise assessing brand strengths and leveraging them to create competitive advantages. We've observed that many organizations and investors often misinterpret and undervalue the power of a strong brand as a growth lever. BITE (Brand Investment Target Evaluation) is specifically designed to accurately evaluate a brand's current value and enhance its future potential.

What is it?

BITE is an efficient and effective method to quantifiably assess the relative strength of a target brand in any category.

Combining bespoke research with JAM industry expertise, BITE delivers detailed brand appraisals and recommendations that drive business decisions. BITE can be leveraged to improve pre-acquisition due diligence comprehensiveness and accuracy as well as define and prioritize post-acquisition investment priorities.

Who’s it for?

We developed BITE for potential investors, venture capital and private equity partners, founders, and business owners who need a more informed picture of the impact of a given brand’s value on current and projected business performance.

How does it work?

BITE establishes a given brand’s relative strengths and the investment strategies best suited to improve them. In addition to improving forecast of future brand and marketing costs, this also sharpens and prioritizes investment and resource needs.

BITE uses a proprietary research tool to compare target category customer perceptions of your business with those of its competitors. These perceptions are used to identify and define a category leader, against which we score your target acquisition brand across five key brand drivers:

  • Relevance
    How well do customers know and understand a brand?

  • Distinctiveness
    How unique is the brand vs. its competitor?

  • Coherence
    How consistent and focused is the brand in its presence and application?

  • Advocacy
    How satisfied are current customers?

  • Momentum
    Is the brand dynamic and growing, or mature and ossifying? 

Following BITE, JAM offers incremental services that provide detailed scenarios for investment and ROI measurement such as:

Brand investment

  • GTM scenario planning for marketing investment

  • Purpose-built proposals for org optimization

  • Ballpark resource and timing

Brand effectiveness

  • Establishment of KPIs to monitor and measure effectiveness of brand investments

  • Tracking framework, methodology and execution recommendations

Hungry for more?

Submit your information and we’ll get in touch to discuss how BITE can address your investment opportunities.

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